It’s the consumer who has made us the brand we are. Hence, we do our bit for them and people in general, as well. We started a brand initiative 6 years back, called “Healthy Mind, Healthy Body” – where we have undertaken the overall health and well-being of children as a social cause.
Arokya conducts a ‘Health Check Program’ at private & government schools across states both in the rural and urban areas, benefiting over 2 lakh children every year. As part of the initiative, a qualified doctor does a primary health check for children like height, weight, teeth, eyes, etc. and certifies their health and growth. In case of any irregularity, the school authorities and the parents are intimated with corrective measures.